10 best sellers for 10 years of e.l.f.!

To celebrate e.l.f.’s 10th birthday we have rounded up a countdown of the top 10 products that you beauty lovers haven’t been able to get enough of so far this year!


e.l.f. cosmetics has officially turned 10 years old….I KNOW, we can’t believe it either!

The brand was founded back in 2004 by Joseph Shamah and Scott Vincent in New York City, both of whom shared the same goal, to create inexpensive high quality cosmetic products for women.

10 years later and look, the brand is international (lucky us!) and we find ourselves wondering, how did we ACTUALLY live without it?

e.l.f. has given us the chance to look and feel good, like every woman should (minus the hefty price tag). So to celebrate, here’s the countdown from 10-1 of the top 10 sellers!

Can you already guess what number 1 is? go on – take a cheeky guess!





10. Studio Stipple Brush     £3.95!




In 10th place we have the Studio Stipple brush! You have loved creating a professional airbrushed look with this synthetic haired Taklon brush!

Not only one of the softest brushes, but also one of the most versatile in our collection, suited to applying both liquid or powder products such as foundation, blush or bronzer to build your coverage from sheer to heavy!






9. Powder Brush      £3.95


Well, you’ve certainly loved your brushes this year…

The Powder Brush, again versatile, is perfect for applying both powder or foundation. We especially love how you can achieve full pigmented colour whilst applying a blush –  great for a glam girls night out!









8. Mineral Infused Face Primer      £6.95



It’s a crime not to prime and you guys definitely aren’t guilty!  2 of our Mineral Infused Face Primer‘s have been bought EVERY HOUR this year so far!

The formula is designed to prepare your skin for a long lasting satin finish. There are 4 colours to choose from to target different skin types, however clear, which suits all skin types, was your winner this year!


——– Fb-and-twitter-logos 10502120_10152490406546142_784361008908119905_n



7. Studio Matte Lip Colour        £3.95



As well as looking amazing, the matte lip pencil is enriched with Vitamin A, C & E formula to moisturise and hydrate your lips! 70 of these jumbo-sized pencils have been picked up every day so far this year!

There are 6 colours of the matte lip to choose from which include Natural, Tea Rose, Coral, Praline, Nearly Nude and Rich Red; but Coral has been a clear favourite with you this year ensuring that you stay on trend!










6. Blush   £3.95




  You’ve been loving these e.l.f. blush compacts, with you beauty lovers buying 3 of them every hour this year! With 11 pinky, peachy and golden shades to choose from, it seems that you just couldn’t resist the Candid Coral shade! 

The soft sheer texture blends into the skin highlighting your complexion with a natural healthy glow, the perfect day blush!







5. Moisturising Lipstick     £3.95





A whopping 518 Moisturising Lipsticks a week so far this year have made it into your homes!

  With 10 different shades to choose from, Party In The Buff has been your pick this year, a perfect natural lip for day wear! We are sensing a pattern here … you beauty lovers are certainly rocking your natural shades this year!








4. All Over Cover Stick      £1.95


               With 76 being snapped up a day, you’ve been able to touch up on the go keeping your skin looking flawless all day long with the All Over Cover Stick!

Its convenient travel size has been a popular pick for you festival go-ers and holiday makers – handy for that bum bag! It’s also proving popular for you party girls as it slips into your clutch bag perfectly!

7 different shades to suit all skin tones!









3. Studio Eyebrow Kit       £3.95



       You’ve had fuller, thicker, and more defined brows this year thanks to our Studio Eyebrow Kit! 3 of our kits have been grabbed per hour so far this year by you beautyholics…wow!  The pigmented wax defines and shapes brows whilst the colour complementing setting powder keeps them looking arched and perfected! There are 4 colours to choose from to suit everyone – Ash, Light, Medium and Dark!








2. Lipstick         £1.95


Your runner up is the Essentials Lipstick!

Out of the 12 different shades on offer … you guys went crazy for the bright Sociable lip and at £1.95 why not!  Perfect for an evening and party look or to jazz up a day look! 

The moisture rich formula hydrates, conditions and softens on contact for silky smooth lips!









and the number 1 Top Seller is….. the Eyelid Primer!


You beauty lovers have been ensuring that your eye shadow is crease-proof and will last all day with a massive 763 making their way to your make up bags every week this year!

Did you know that’s 109 per day and 4 every HOUR!

IMG_5992 copy

The lightweight liquid formula quickly absorbs into the skin for comfortable wear.

For best results, we advise to swatch on your hand before applying with the Blending Eye Brush in our Essentials range ❤

With 4 different shades to choose from, which is your fave?






Golden is fab for a sun kissed or evening look!  It is spectacular under gold-toned eyeshadows for adding extra shimmer and it brings out golden tones in Browns or Bronzes eyeshadows! Best suited for those of you who have a warm complexion ❤



















The pearl is perfect for adding a little shimmer to your eyeshadow and is a great base for the smokey-eye look! This shade works well with cool undertones and best suits any of you who have  pale skin tones! ❤











7502_eyelid_primer_L 7502_eyelid_primer_L2






When first applied, Champagne is the darkest shade of the collection.If you want to add a bit of sparkle and glam to your eye look, this is the one for you! The glitter stays in place all night long  ❤














Sheer is your daily primer! Its natural colour will easily blend into your skin tone and helps your everyday eyeshadow last all day  ❤















Top Tip: Remember that less is more with the Eyelid Primer, they are long lasting – and for just £1.95 a great investment! Why not pick up all 4? 😉






IMG_5992 copy




So there we have it, the top 10 selling products of 2014 so far! Were you surprised at all?

Did you guess that the Eyelid Primer was the number 1 best seller or did you expect something different?

…Tweet us your thoughts @ELFCosmeticsUK with the hashtag #elfBirthday ❤






Thanks for commenting! :)

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s